Online Business Plan

 Business Overview

Business Name: Hebbar Tuition and Training

Owner: Solo instructor

Location: Online (operated from home in Bangalore)

Business Model: Part-time online tutoring and training for students, focused on subject-specific support and computer courses.

Services Offered

1. Subject Tutoring for School Students:

o Subjects Offered: Math, Science, English, and Kannada

o Target Audience: Students needing extra help in specific subjects

o Class Schedule: Monday to Friday, after school hours

o Fee Structure:

Math: Rs. 2000/month

Other Subjects: Rs. 1500/month

o Teaching Mode: Interactive online sessions using video conferencing tools, digital worksheets, and quizzes for engagement.

2. Computer Courses for Degree Students:

o Modules Covered:

Document and Presentation Preparation

Programming in C, Java, and Python

2D Animation Basics

Career Guidance and Counseling

o Fee Structure: Determined by module length and complexity

o Class Schedule: Flexible, based on demand and student availability

o Teaching Mode: Online sessions, practical assignments, and guided project work.

Market Analysis

Target Market

• Primary Audience (Subject Tutoring): School students (middle and high school) who need focused help in Math, Science, English, or Kannada.

• Secondary Audience (Computer Courses): Degree students aiming to enhance their technical skills, programming knowledge, or explore career paths in IT and animation.

Unique Selling Points

• Flexible, online-only format suitable for students' busy schedules.

• Individual attention from a single instructor who personalizes teaching to address students’ weaknesses.

• Career counseling and practical skills training for degree students, making the courses both educational and career-oriented.

Competitive Analysis

• Strengths: Small, manageable class sizes allow for personalized attention; affordable fees; broad yet specialized subject coverage.

• Weaknesses: Limited to online teaching, potential competition from larger online tutoring platforms.

• Opportunities: Growing demand for after-school online tutoring and practical computer skills training.

• Threats: Established platforms and local tutors offering similar courses.

Marketing Strategy

1. Social Media Marketing: Promote services through Facebook, and LinkedIn to reach parents and college students.

2. Referrals and Word of Mouth: Encourage existing students to refer friends by offering discounts or incentives.

3. Online Platforms: Consider creating a basic website or blog to showcase teaching philosophy, course structure, and student testimonials.

Pricing Strategy

• Maintain competitive yet affordable pricing.

• Flexible payment options (monthly or quarterly) to encourage continued enrollment.

Operations Plan

• Teaching Hours: Afternoons and evenings, ensuring accessibility after school hours.

• Technology Requirements: High-speed internet, video conferencing tools, digital whiteboards, and relevant software for programming and animation training.

• Class Size Limit: Small group sessions or one-on-one tutoring for effective learning.

Financial Plan

1. Projected Income:

o Subject Tutoring: Rs. 1500–2000 per student/month.

o Computer Course: Modular pricing based on course length; aiming for Rs. 3000–5000 per module/student.

2. Expenses:

o Internet and software subscriptions

o Marketing costs (social media)

o Basic equipment maintenance

3. Revenue Goal: Minimum monthly income target of Rs. 15,000 from tutoring and computer courses, with scope to scale up based on demand.

Legal and Licensing Requirements

No specific license is required since the business revenue does not exceed Rs. 1 lakh annually, falling below the registration requirement threshold in Bangalore. However, it’s advisable to maintain records and receipts for transparency in case of future income expansion.


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